UNM Executive MBA Team Presents Business Plan For University Studio Apartments

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Left-to-Right: John Ketchens, Ian Cowgill, Ross Burkstaller, Jonas Rivera, David Baer, Steve Farrer, Gordon Woodcock

On Friday evening, 4/15/2011, the above Executive MBA Marketing Class Team Members presented a Business Plan to the management of University Studio Apartments. We all met in room 318 of the Paul Jackson building at 6pm.

This was an excellent warm up for their presentation in class the next day on Saturday. Normally the presentation sequence would have been reversed, but due to various scheduling conflicts they were given permission to present to us first.

After presenting their excellent PowerPoint analysis and written marketing plan, the team stayed for about an hour to answer questions and discuss their findings. They did come up with several excellent recommendations to improve the living experience at University Studio Apartments and to enhance our business. It was clear that they had done a lot of good research in preparing their recommendations.

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Dr. Rogers

The Team Members are enrolled in MGMT 722 Marketing Management taught by Dr. Mary Margaret Rogers at the UNM Anderson School of Management. This course is an overview of concepts and theories related to consumer behavior/segmentation, marketing research, competitive positioning, marketing information systems, distribution, pricing, promotional considerations and relationship marketing. It focuses on products and services and the creation of an actual marketing plan.

Take a look at our typical studio apartment with floor plan and the rest of our website to see if our quiet and studious environment that is within walking distance of UNM, CNM, & city buses is the right place for you to call home. If yes, then review our application process and contact the manager at University Studio Apartments.

University Studio Apartments is within easy walking distance of the University of New Mexico.

We'd love it if you would share. It's totally up to you though.